Measurable goals, focus on early test, incorporating automation and continuous delivery – no doubt, these are cornerstones of DevOps. We are focused on the software we are pushing out the door, focused on the quality of our delivery – and within that, we are loosing the holistic view, putting our customer on a sideline. Therefor – remember the big picture, take a view through the eyes of your customer. Good performance and valuable deliveries are based on customer satisfaction – and vice versa….